Sub-Saharan Africa duplicates its figure of players in recent years: a growing market
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The passion for video games continues to grow around the world. In this sense, according to a report there are already 186 million players in sub-Saharan Africa, which represents an important growth against the data of 77 million in 2015.
This figure has been facilitated by New zoo and Carry1st in a document that has had games industry access, and which places the total percentage of the population that enjoys video games in South Africa, a spearhead of the sector in the region. It follows Ghana with 27%, Nigeria with 23%, Kenya with 22% and Ethiopia with 13%; Percentages that will surely continue to grow in the coming years.
Importance of mobile phones
The source document of the news places sub-Saharan Africa as one of the fastest growing mobile games regions in the world. In fact, from the 186 million players, 177 million people do so on Smartphone and Tablets. Africa is the future of games. Thanks to the massive influx of people who connect to the Internet and a young and dynamic population, the games in Africa live a boom, Corded Robbin-Coker, executive director and co-founder of Carry1st.
Robbin-Coker also points out that there is an increasing community of users willing to pay for enjoying this industry. In this regard, for example, it is estimated a consumption in video games of 290 million dollars this year in South Africa.
According to another report by New zoo Africa, together with the Middle East, it currently represents 4% of the global video game spending on a table where Asia leads loosely with 50% of the consumption followed by North America with 24%.
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